Where ideas become action

MEMO's workshops are built for doing, not just listening. Led by practitioners across design, branding, music, and beyond, expect real tools and real takeaways you can actually use.

Workshop Lineup

Destiny Seymour

Anishinaabe interior designer, entrepreneur, and founder of Indigo Arrows

  • Destiny Seymour is an Anishinaabe interior designer, entrepreneur, and founder of Indigo Arrows. After spending ten years working in the architecture and interior design industry, she recognized a significant gap: there were no Indigenous-designed products available to meaningfully reflect the cultures, histories, and identities of the communities she was designing with. Rather than accepting that limitation, she began creating her own textile collections, using design to share Indigenous stories and bring greater cultural representation into the built environment.

    What started as a solution to a design challenge has grown into a multidisciplinary practice that spans interior design, architecture, textiles, flooring, furniture, and collaborative product development. Today, Destiny works alongside First Nations, architects, manufacturers, and multidisciplinary design teams across Canada, integrating Indigenous perspectives into projects of all scales. Through every project, she remains committed to creating spaces and products that foster belonging, celebrate culture, and demonstrate how thoughtful design can become a powerful tool for storytelling, healing, and connection.

Shez Mehra

Founder, The 194 Group | Partner, AudioBrand.io and Raina

  • Shez Mehra is a creative entrepreneur, producer, strategist, and DJ working at the intersection of sound, culture, technology, and brand experience. 
     
    His career began behind the decks, performing in cities around the world and helping shape the atmosphere of everything from luxury hospitality venues and private gatherings to major cultural, entertainment, and sporting events. Years spent reading rooms, understanding audiences, and creating emotional connection through sound formed the foundation of how he approaches business, creativity, and experience design today. As a producer and A&R, he has also collaborated with artists including Drake and The Clipse. 
     
    Today, as Founder of The 194 Group and Partner at Audio Branding and Raina, Shez helps organizations think more intentionally about the experiences they create and the role sound plays within them. His work spans sonic branding, hospitality, entertainment, experiential marketing, and cultural partnerships. 
     
    Over the past decade, he has helped brands including Google, Nike, Four Seasons, BMW, Mastercard, Shopify, Samsung, and Rolls-Royce use sound, story, and experience to create stronger connections with the people they serve. 
     
    Shez has shared his thinking at The Gathering, Future Festival, Effie Canada, the American Marketing Association, the ICA, and Miami Ad School. Based in the Greater Toronto Area, he remains fascinated by how sound influences memory, emotion, behavior, and the experiences people remember long after they leave the room.

Award-winning travel journalist, producer, writer, and on-air personality

Natalie Preddie

  • Natalie Preddie is an award-winning travel journalist, producer, writer, and on-air personality whose work appears in leading publications including the Toronto Star, The Globe and Mail, Travel + Leisure, The Washington Post, and National Geographic. She is also co-author of Dance Adventures (2020) and Lonely Planet: Epic Runs (2024). 

    She is the creator, producer, writer, and host of Beyond the Resort, a travel series exploring the Caribbean through culture, history, and community, and hosts Get Lost with Natalie Preddie. 

    Natalie’s work has earned industry recognition including 1st Place for Best International Travel Story (2023, SATW) and Female Travel Creator of the Year (2025, GreetHer). She is also a 2026 nominee for CaribBiz’s Top Caribbean Women to Watch and the Women of Excellence Award for global impact and entrepreneurship. In 2021, she won the Amazon Studios/ISO/Black Screen Office Pitch Program. 

    A familiar face across Canadian media, Natalie appears regularly on Breakfast Television, Global News, and Zoomer TV, and contributes to radio and podcasts on travel trends and industry insights. 

    An advocate for BIPOC representation, her work centers cultural and economic sustainability in travel. She is also an ambassador for Children Believe. 

    Most importantly, she is the mother of 3 little boys aged 5, 7 and 9. 

Crystal Bueckert

Owner & Lead Designer of Bldg Studio Inc., and co-owner of  Prolog Developments

  • Crystal Bueckert is owner and lead designer at the design firm Bldg Studio Inc., and co-owner of Prolog Developments; the Caswell Bus Barns adaptive reuse project in Saskatoon, Saskatchewan. 

    Crystal has a background in fine arts and construction. After completing her Bachelor of Fine Arts degree from the University of Saskatchewan she worked in the gallery and museum industry in Toronto. In 2005 she moved back to Saskatchewan to study Architectural Technology and is now a registered Interior Designer. Her interest in arts-based community social projects has lead to the purchase of the old Saskatoon Transit Buildings in Saskatoon which will be developed as an arts and culture hub. 

Jig

Production studio & creative consultancy ft. Frank Davalos, Chad Reynolds. and Erik Olson

  • Jig is a video production studio and creative consultancy based in Saskatoon. Half of what we do helps you craft compelling stories with masterful imagery. The other half helps you thoughtfully incorporate AI into your brand and storytelling. We build automated systems that are optimized for the future.

Ryan Mack & Bronwyn Stoddard

Client Service Director & Strategy and Marketing Director, LMNO

  • Ryan Mack has spent much of his career figuring out how brands, people and culture fit together. With an education in business, he became interested in how ideas and theories actually translate into the real world. His path has taken him from retail and building a brand of his own, Olé Denim, to more than ten years at creative and marketing agencies, where he now works in Client Services across creative, strategy and business development. Along the way, he’s remained especially interested in the space between having a good idea and actually making it happen.

    Outside of his day job, Ryan continues to stay close to the things that got him interested in this work in the first place — design, fashion, music, entrepreneurship and the people behind them. Whether working with clients or pursuing projects of his own, curiosity has been the common thread throughout his career.

    Bronwyn Stoddard has spent 15 years exploring what it means to work in marketing. She honed her skills in copy writing, social media, and content creation before making her home in strategy. Here career has been driven by curiosity and a lifelong commitment to learning, constantly challenging and deepening her perspective on how people and ideas connect.

    To Bronwyn, nothing is as sad as a strategy with no hope of execution. So when it comes to nurturing ideas into realities, Bronwyn's goal is always to spot the problems before they occur and create structure to navigate (and survive) them.

Alyssa Yuhas

Creative Director, Arcade

  • Alyssa Yuhas (she/her) is a hopeful designer and future thinker. She works with Arcade, a digital-forward creative agency, as Creative Director and is the mastermind behind Scan Club, a weekly futures exercise and newsletter to stay current and relevant in a changing world. Alyssa is an optimist, addicted to Substack, a collector of magazines and the number one sports mom.  

Dylan Hergott

Digital Advertising & Growth Consultant

  • Dylan Hergott turns ad spend into sales. For ten years he has run online advertising for companies across Saskatchewan and Western Canada, and fixed everything that happens after the click so the money they spend comes back as measurable revenue. He was one of the original Experts-in-Residence at Co.Labs, Saskatchewan's largest tech incubator, where he has worked with dozens of portfolio companies. His recent work includes the Saskatchewan Roughriders Foundation 50/50 campaigns that broke the CFL single-game 50/50 record twice in one season. He runs his practice, DHMG Coaching and Consulting, as a solo operator on the same AI systems he teaches. 

Explore last years workshops